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Cornell University

Conference and Event Services

Student Employment - Student Content Planner

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Position Summary

Conference and Event Services hosts over 12,000 guests in over 150 conferences during the summer and provides excellent customer service. The Student Content Planner is responsible for the department website, designing graphics, managing marketing campaigns and client communication. The Student Content Planner position helps the Conference Planners, Student Staff, and Administrative Staff. The Student Content Planner will work alongside the Department, the Student Service IT, and the SCL Marketing teams to maintain the CES website. The Student Content Planner will also be interlaced with the summer operation, to work as a front desk assistant answering questions and providing concierge support to guests, as well as fulfilling duties for on-call hours during the summer.

Housing and dining provided throughout the summer.

Required Qualifications

  • Part-time availability during the academic semester, full-time availability during the summer.

  • Current full-time Cornell student and registered for full-time study in fall 2023

  • Ability to multitask and balance conflicting priorities under pressure

  • Ability to work in a fast-paced, demanding, dynamic environment

  • Ability to explain product information and instruction in plain, user-friendly ways

  • Demonstrated initiative and ability to complete short and long-term projects

  • Quick to learn and understand different business systems quickly

  • Demonstrated organizational skills and keen attention to detail

Preferred Qualifications

  • HTML and website development knowledge – Drupal experience a plus

  • Advanced experience with Microsoft Office Suite

  • Ability to gather and analyze information to identify new markets and customers

  • Ability to coordinate promotional activities

  • Ability to review website analytics and recommend changes – Google Analytics a plus

Responsibilities

Website Management 30%

  • Planning, implementing, managing, monitoring, and upgrading the organization's website

  • Creating strategies to grow subscriber base and web traffic metrics

  • Keeping up-to-date with industry best practices and monitoring competitor websites

  • Meet regularly with Student Services IT Teams and SCL Marketing Teams

  • Meet regularly with department staff

Marketing Management 30%

  • Analyzing market trends and preparing forecasts

  • Overseeing branding, advertising, and promotional campaigns

  • Evaluating and optimizing marketing and pricing strategies.

  • Coordinating marketing strategies with the planners, financial, administrative, and production departments

Personal Development 10%

  • Learn HTML, StarRez SQL, Drupal, and other programs/languages as needed

  • Attend staff orientation and training.

  • Attend weekly staff meetings.

Front Desk Management 10%

  • Answer and direct phone calls

Other 10%

  • Perform other duties as assigned.

Job Factors
Supervision Received: General supervision by Conference Planners
Supervision Given: None
Decision-Making: Occasionally adapts established procedures to resolve unusual cases, recommends policy and procedural changes within the department.
Accountability: Significant accountability through a scope of impact beyond the University
Contacts: Receive and provide information within the university. Frequently conduct complex business with students and people outside the University.
Working Conditions: Typically lifts 20–50 lbs. Normal visual concentration. Limited exposure to hazards.

Skills for Success — essential skills for individual and organizational success

Adaptability

  • Is flexible, open, and receptive to new ideas and approaches

  • Adapts to changing priorities, situations, and demands

  • Handles multiple tasks and priorities

Communication

  • Demonstrates the ability to express thoughts clearly, both orally and in writing

  • Demonstrates effective listening skills

  • Shares knowledge and information

  • Asks questions

Hospitality-Minded

  • Is approachable and accessible to others

  • Reaches out to be helpful in a timely and responsive manner

  • Strives to satisfy internal and external customers

  • Is diplomatic, courteous, and welcoming

Inclusiveness
  • Shows respect for differences in backgrounds, lifestyles, viewpoints, and needs in reference to areas such as ethnicity, race, gender, creed, and sexual orientation
  • Promotes cooperation and a welcoming environment for all
  • Works to understand the perspectives brought by all individuals
Teamwork
  • Builds working relationships to solve problems and achieve common goals
  • Demonstrates sensitivity to the needs of others
  • Offers assistance, support, and feedback to others
Motivation
  • Shows initiative, anticipates needs, and takes actions
  • Engages in problem-solving; demonstrates innovation and creativity
  • Suggests ways to improve and be more efficient
  • Strives to achieve individual, unit, and university goals
Self-Development
  • Enhances personal knowledge, skills, and abilities
  • Anticipates and adapts to technological advances and other changes as needed
  • Seeks and acts upon performance feedback
Stewardship
  • Demonstrates accountability in all work responsibilities
  • Exercises sound and ethical judgment
  • Shows commitment to work and to consequences of own actions